Entry requirements
Applicants would preferably have or be working towards English at Higher. Other relevant qualifications would be Higher Art & Design, Higher Photography, Higher Business Management, etc.
Why take this course?
This course will aim to give pupils the confidence and experience to be able to use social media in a customer service setting and also to understand how analytics can be understood and applied to the improvement of a digital marketing campaign. The course is designed to support learners to ultimately analyse metrics and then apply them in a realistic scenario, using a creative brief.
What you will experience
This SCQF Level 6/7 College devised programme consists of the following units:
- Social Media Literacy (SCQF level 6): You will learn to explain the value of social media to individuals, groups, businesses and nations; explain the implications of social media for individuals, businesses and society and learn to use social media for personal, communal and commercial purposes.
- Social Media for Customer Service (SCQF level 6): In this unit you will investigate the use of social media to deliver customer service, evaluate the use of advanced technology to deliver customer service through social media and evaluate the ways in which organisations can measure the effectiveness of customer service through social media.
- Digital Marketing Metrics and Analytics 1 (SCQF Level 7): In this unit you will develop knowledge and understanding of digital marketing metrics and analytics; learn how digital marketing metrics are generated and how analytics can be used to optimise an organisation’s digital marketing campaigns.
- Creative Industries: Understanding a Creative Brief ( SCQF level 6): For the final unit in the course you apply the knowledge learned to create a production plan that meets a creative brief; implement the production plan to meet a creative brief and participate in a formal review with a client.
Selection Process
A selection process will be applied to all applicants.
What you need to know
Whilst you are on the course, you will be required to:
- Always be ready to start your class at the given time
- Demonstrate a commitment to learning and self-study
- Adhere to the School Pupils Code of Commitment
Eating and drinking are not permitted in classrooms. Drinking water is available from water dispensers in the corridors within the College buildings.
Opportunities
Whether you wish to progress in your studies or enter the world of work, North East Scotland College has excellent progression opportunities, with links to eight universities across Scotland and great relationships with industry employers.
Education at NESCol
Upon successful completion of this course, you may be able to progress to one of the following full-time courses at North East Scotland College:
University
Those with the qualifications to do so may choose to apply for further study at university level.
Employment
Upon successful completion of this course you may wish to pursue marketig job opportunities in a business/industry that interests you.
Student Stories
Jill Murray
Creative Industries
HND Media & Communication
“I think College is an excellent next step as although you have moved on from school and enjoy learning in an adult environment, the class sizes are still small so you really get to know your fellow students. I just felt so much better prepared for Uni having been at College. I don’t know if I would have stuck it out if I’d gone there straight from school to be honest as it is quite a big jump. My NESCol experience undoubtedly gave me the confidence to manage the demands of the degree.”
Read more about Jill's story
Guy Ingerson
Business & Management
HND Advertising & PR
“The course provides you the skills to communicate whatever it is that you’re trying to sell. It’s been fantastic. It gives you a really supportive environment – especially if you are coming back into the world of education from work. That’s the route that I took and it’s been really fantastic in that regard. But if you’re a school leaver as well, College gives you practical skills alongside the theory that you’re learning, so even if you decide not to go to uni, you’ve got those skills there and you can utilise them to go into work. It’s really, really valuable in that way.”
Read more about Guy's story
Mark Dalgarno
Media, Communication & TV
HND Advertising & PR
“I would 100% recommend NESCol. First and foremost for the obvious academic reasons and achieving a qualification. But also for being a stepping stone to lead to other opportunities, professionally and personally. It’s an environment where you’re supported and encouraged to make your own success. With the right attitude and the help of the staff and your peers, you can make that happen. “
Read more about Mark's story
Abby Grant
Business & Management
HND Accounting
“For anyone considering studying Accounting at NESCol, I would say it will definitely set you up and give you the right foundation for progressing on to a career in accountancy. I feel the skills I learned at college have been very beneficial in the work I am doing today. I use my knowledge gained at college of accounting principles and taxation every day.”
Read more about Abby's story
Cheryl Buchan
Media, Communication & TV
HNC Media, Analysis & Production
“The lecturers are genuine professionals and have endless experience within the industry. They also come from quite impressive backgrounds which is inspiring. Also, I must say, the college doesn’t hold back when it comes to buying the best equipment – it’s actually as good as the equipment I work with now.”
Read more about Cheryl's story
Andrew MacLellan
Media, Communication & TV
HND Creative Industries: TV
“I will always cherish my time at North East Scotland College. Over two years I was introduced to the key skills behind the production of Film and Television; skills that I still use and value to this day, such as camera operation and video editing. We received great mentorship from our lecturers, all of whom were experienced in their field and highly knowledgeable. The course really encouraged your creativity, getting to create short films, music videos and even a multi-camera live show, on a weekly basis. It was a lot of fun.”
Read more about Andrew's story
Ami Batchelor
Business & Management
HND Advertising & PR
“This course will benefit you in more ways than one and the lecturers are some of the best people you’ll get to meet.”
Read more about Ami's story
Lewis Gordon
Business & Management
Business & Administration Apprenticeship
“This vocational route has allowed me to get a good balance between work and my social life, and have healthy finances!”
Read more about Lewis's story
Alix Jamieson
Media, Communication & TV
HND Creative Industries: TV
“I have grown as a person. I loved my time at NESCol, being around like-minded people, collaborating with them and focusing on my passion.”
Read more about Alix's story
Mark Dawson
Creative Industries
HND Media & Communications
“The HND is an excellent hands-on grounding in Media & Communications and has taught me so much about the industry. As well as learning the theory, the course allows you to gain practical experience which is invaluable for progressing your career.”
Read more about Mark's story
Applications
This course is only available to pupils in S4 to S6 across Aberdeenshire, giving pupils the opportunity to experience life as a College student whilst staying on at school.
You can apply for a place on this course by completing an online application form, which you can access using the ‘Apply Online’ button. Once completed, this will be received by our Admissions Team who will then process your application.
Fraserburgh Campus
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Starts 08 Jun 2022
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Duration 1 year
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Day Monday & Wednesday
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Time 2:00 pm - 4:30 pm
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Course Code RHNDS-L214A
Please note that courses are subject to minimum viability levels. In the event of insufficient numbers of applications, courses may be withdrawn from the programme. Certain courses are arranged with schools working in a consortium arrangement – in such cases, pupils from consortium schools will be given priority in the allocation of places.
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