Entry requirements
Applicants would preferably have or be working towards English at Higher. Other relevant qualifications would be Higher Art & Design, Higher Photography, Higher Business Management, etc.
Why take this course?
This course will aim to give pupils the confidence and experience to be able to use social media in a customer service setting and also to understand how analytics can be understood and applied to the improvement of a digital marketing campaign. The course is designed to support learners to ultimately analyse metrics and then apply them in a realistic scenario, using a creative brief.
What you will experience
This SCQF Level 6/7 College devised programme consists of the following units:
- Social Media Literacy (SCQF level 6): You will learn to explain the value of social media to individuals, groups, businesses and nations; explain the implications of social media for individuals, businesses and society and learn to use social media for personal, communal and commercial purposes.
- Social Media for Customer Service (SCQF level 6): In this unit you will investigate the use of social media to deliver customer service, evaluate the use of advanced technology to deliver customer service through social media and evaluate the ways in which organisations can measure the effectiveness of customer service through social media.
- Digital Marketing Metrics and Analytics 1 (SCQF Level 7): In this unit you will develop knowledge and understanding of digital marketing metrics and analytics; learn how digital marketing metrics are generated and how analytics can be used to optimise an organisation’s digital marketing campaigns.
- Creative Industries: Understanding a Creative Brief ( SCQF level 6): For the final unit in the course you apply the knowledge learned to create a production plan that meets a creative brief; implement the production plan to meet a creative brief and participate in a formal review with a client.
What you need to know
Whilst you are taking part in the course you will be required to
- Be fully prepared for each class and arrive on time
- Adhere to the School Pupils Code of Commitment
Eating and drinking is not permitted in the workrooms or classrooms. Drinking water is available from water dispensers in the corridors within the College buildings.
Selection Process
A selection process will be applied to all applicants.
Opportunities
Whether you wish to progress in your studies or enter the world of work, North East Scotland College has excellent progression opportunities, with links to eight universities across Scotland and great relationships with industry employers.
Education at NESCol
Upon successful completion of this course, you may be able to progress to one of the following full-time courses at North East Scotland College:
University
Those with the qualifications to do so may choose to apply for further study at university level.
Employment
Upon successful completion of this course you may wish to pursue marketig job opportunities in a business/industry that interests you.
Student Stories
Abby Grant
Business & Management
HND Accounting
“For anyone considering studying Accounting at NESCol, I would say it will definitely set you up and give you the right foundation for progressing on to a career in accountancy. I feel the skills I learned at college have been very beneficial in the work I am doing today. I use my knowledge gained at college of accounting principles and taxation every day.”
Read more about Abby's story
Ami Batchelor
Business & Management
HND Advertising & PR
“This course will benefit you in more ways than one and the lecturers are some of the best people you’ll get to meet.”
Read more about Ami's story
Lewis Gordon
Business & Management
Business & Administration Apprenticeship
“This vocational route has allowed me to get a good balance between work and my social life, and have healthy finances!”
Read more about Lewis's story
Nicole Faulkner
Business & Management
HND Legal Services
“College really helped me bridge the gap between being in relatively small classes at school and being in huge lectures at university.”
Read more about Nicole's story
Kieran & Mykaela Alexander
Business & Management
HND Legal Services
“The lecturers on the course were just brilliant and had so much valuable knowledge and experience to pass on.”
READ MORE ABOUT THEIR STORY
Lana Laing
Business & Management
Accounting
“The College’s links with Johnston Carmichael allowed me to see accounts in practice. When I got offered a job after college, I was delighted that changing my career path had worked out.”
Read more about Lana's story
Alex Grogan
Business & Management
Legal Services
“During my two years at NESCol studying Legal Service, I have learnt so much – every day I learned something new. I loved my lecturers and my classmates, and I gained confidence along the way. I ended up successfully passing my HND with As.”
Read more about Alex's story
Applications
North East Scotland College offers hundreds of courses each year, apply for one now.
You can apply for a place on this course by completing an online application form, which you can access using the ‘Apply Online’ button. Once completed, this will be received by our Admissions Team who will then process your application.
Fraserburgh Campus
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Starts 23 Aug 2021
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Duration 1 year
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Day Monday and Wednesday
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Time 2pm - 4.30pm
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Course Code RHMDS-L211A
Please note that courses are subject to minimum viability levels. In the event of insufficient numbers of applications, courses may be withdrawn from the programme. Certain courses are arranged with schools working in a consortium arrangement – in such cases, pupils from consortium schools will be given priority in the allocation of places.
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