HND (SCQF Level 8)


2 Years (typically 3 days a week in College)


  • Media, Communication & TV


  • Aberdeen City Campus

Why take this course?

This course is ideal for those seeking the theoretical knowledge in advertising and public relations, as well as the digital marketing skills to prepare for a career in Advertising, Public Relations and Marketing roles – and for those wishing to continue their education in these fields at university.

This course will thoroughly prepare you for a career in digital or traditional marketing, advertising, public relations or the media. The course combines a mix of theory and practical skills, which will help you prepare well for working in a fast-paced industry, as well as giving you a taste of what life in the workplace will be like. From developing your own advertising campaign, putting together a social media campaign, to participating in a press conference, you’ll have the opportunity to experience all aspects of industry.

What you will experience

  • How digital marketing and social media benefit consumers and brands.
  • Investigating how branding works
  • Discovering how market research helps shape the products we buy
  • Understanding the advertising industry
  • Tools involved in public relations