Entry requirements
Applicants should be confident in communications. This can be demonstrated by possession of Communication Core Skills at SCQF Level 5.
Why take this course?
This is an optional Unit within HNC/HND Administration and Information Technology course, but is also included within other HN Group Awards and can be taken as a stand-alone Unit. It is designed to provide candidates with the knowledge and skills for further study or employment in an administrative or IT/Business environment, and will provide you with knowledge and understanding of marketing and its use in organisations. It explains the influence of the external environment and the importance of market research when making marketing decisions. It also introduces the concept of segmentation and target marketing, and will help to develop your understanding of the marketing mix in the context of both products and services.
For further information on this course, please visit the SQA website.
Credit points and level: 1 HN credits at SCQF level 7: (8 SCQF credit points at SCQF level 7)
What you will experience
Throughout the course you will be encouraged to relate marketing theory to relevant examples. On completion of this Unit you be able to:
- Explain the nature of marketing and its importance in organisations
- Explain marketing decisions for a product based and service organisation
In order to complete the unit successfully, you will be required to achieve a satisfactory level of performance in all pieces of assessed work. Both assessments take place under open book conditions and are designed to encourage candidates to relate marketing theory to relevant examples. Please note that assessments could take a variety of forms, e.g. two assignments consisting of a set of structured questions and another set of questions based on a case study.
Key Facts
Everything you need to know before applying for this course.
Pre-entry guidance
Pre-entry guidance is required before booking a place on this course. Please contact our Distance Learning Co-ordinators for more information.
College attendance
You may be required to attend College for assessment. Please check if this is a requirement for your course.
Student Stories
Rebekka McLaughlin
Business & Management
SVQ Management
“I’ve had such a positive experience with the College and can’t recommend the workplace learning route highly enough. I think it’s important to recognise that there are various routes to achieving qualifications and this was the right path for me.”
Read more about Rebekka's story
Katelyn Louise Share
Business & Management
HND Administration & Information Technology
“NESCol is such a supportive place to study, and the staff go above and beyond to help you achieve your goals.”
Read more about Katelyn's story
Kate Wolska
Business & Management
HND Accounting
“My daughter is so proud of me. I’m doing it for her – to show her if you want it, you can do it now for tomorrow.”
Read more about Kate's story
Drew Smith
Business & Management
Business Skills Foundation Apprenticeship
“If you’re not too sure about what you want to do, then I would definitely recommend a Foundation Apprenticeship because it gives you an insight into working while you’re still studying.”
Read more about Drew's story
Morven Garden
Business & Management
Business Administration Modern Apprenticeship
“I feel confident moving forward as the experience of a Modern Apprenticeship and the skills I have managed to develop stand as a strong base structure for the rest of my career.”
Read more about Morven's story
Abby Grant
Business & Management
HND Accounting
“For anyone considering studying Accounting at NESCol, I would say it will definitely set you up and give you the right foundation for progressing on to a career in accountancy. I feel the skills I learned at college have been very beneficial in the work I am doing today. I use my knowledge gained at college of accounting principles and taxation every day.”
Read more about Abby's story
Ami Batchelor
Business & Management
HND Advertising & PR
“This course will benefit you in more ways than one and the lecturers are some of the best people you’ll get to meet.”
Read more about Ami's story
Lewis Gordon
Business & Management
Business & Administration Apprenticeship
“This vocational route has allowed me to get a good balance between work and my social life, and have healthy finances!”
Read more about Lewis's story
Nicole Faulkner
Business & Management
HND Legal Services
“College really helped me bridge the gap between being in relatively small classes at school and being in huge lectures at university.”
Read more about Nicole's story
Kieran & Mykaela Alexander
Business & Management
HND Legal Services
“The lecturers on the course were just brilliant and had so much valuable knowledge and experience to pass on.”
READ MORE ABOUT THEIR STORY
Applications
This course requires some attendance at College, often for assessment purposes only. Please enquire about expectations for your specific course when booking.
Attendance is usually at the Aberdeen City Campus or Fraserburgh Campus.
When submitting your distance learning application form, please ensure you attach the additional information sheet listing qualifications and previous knowledge with your application. You may be required to attend College for assessment. Please check if this is a requirement for your course.
Online
StartsFlexible start date
Ends31 Jul 2026
Course CodeC00637
Fees£140.00
Alternatively, you can complete a distance learning application form and send it to us.
Companies can book their employees onto this course.
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