Entry requirements
There are no formal entry requirements for this course.
Why take this course?
This course is designed as a brief overview for individuals looking to gain a solid introduction to digital marketing.
You will learn how to tailor your message to audiences on different social media platforms, as well as some key tips and tricks to help you improve your reach.
Suitable for anyone who would like to have a fundamental understanding of digital marketing, this course is particularly useful for small businesses and as an upskilling opportunity for business professionals.
What you will experience
This half-day course can be delivered face-to-face at a NESCol campus, online using Microsoft Teams or at a local business premises for up to ten attendees.
You will learn how to:
- Review the eight principles of effective digital marketing
- Use popular social media tools and capitalise on their reach
- Select the most appropriate digital marketing tools for your business
- Understand how digital customer engagement differs to face-to-face engagement
- Network with other entrepreneurs and business owners within your own and similar industries
Key Facts
Key information you should know about this course.
What you will get
A NESCol continuous professional development certificate.
What you will need
For online delivery:
- Laptop or computer
- Stable internet connection
- Two displays (beneficial but not essential)
Fees
- £150 per delegate
- £500 for 4 or more delegates (maximum of 10)
Student Stories
Rebekka McLaughlin
Business & Management
SVQ Management
“I’ve had such a positive experience with the College and can’t recommend the workplace learning route highly enough. I think it’s important to recognise that there are various routes to achieving qualifications and this was the right path for me.”
Read more about Rebekka's story
Katelyn Louise Share
Business & Management
HND Administration & Information Technology
“NESCol is such a supportive place to study, and the staff go above and beyond to help you achieve your goals.”
Read more about Katelyn's story
Kate Wolska
Business & Management
HND Accounting
“My daughter is so proud of me. I’m doing it for her – to show her if you want it, you can do it now for tomorrow.”
Read more about Kate's story
Drew Smith
Business & Management
Business Skills Foundation Apprenticeship
“If you’re not too sure about what you want to do, then I would definitely recommend a Foundation Apprenticeship because it gives you an insight into working while you’re still studying.”
Read more about Drew's story
Morven Garden
Business & Management
Business Administration Modern Apprenticeship
“I feel confident moving forward as the experience of a Modern Apprenticeship and the skills I have managed to develop stand as a strong base structure for the rest of my career.”
Read more about Morven's story
Abby Grant
Business & Management
HND Accounting
“For anyone considering studying Accounting at NESCol, I would say it will definitely set you up and give you the right foundation for progressing on to a career in accountancy. I feel the skills I learned at college have been very beneficial in the work I am doing today. I use my knowledge gained at college of accounting principles and taxation every day.”
Read more about Abby's story
Ami Batchelor
Business & Management
HND Advertising & PR
“This course will benefit you in more ways than one and the lecturers are some of the best people you’ll get to meet.”
Read more about Ami's story
Lewis Gordon
Business & Management
Business & Administration Apprenticeship
“This vocational route has allowed me to get a good balance between work and my social life, and have healthy finances!”
Read more about Lewis's story
Nicole Faulkner
Business & Management
HND Legal Services
“College really helped me bridge the gap between being in relatively small classes at school and being in huge lectures at university.”
Read more about Nicole's story
Kieran & Mykaela Alexander
Business & Management
HND Legal Services
“The lecturers on the course were just brilliant and had so much valuable knowledge and experience to pass on.”
READ MORE ABOUT THEIR STORY
Applications
North East Scotland College offers hundreds of courses each year, apply for one now.
Bespoke
We may be able to offer this course at a time and location that suits your business needs. It can be delivered face-to-face at a NESCol campus, online vis Microsoft Teams, or at your business premises.
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