Entry requirements
Previous knowledge or experience would be of benefit but is not essential.
Why take this course?
Learn how to optimise websites for Google search using multiple techniques including technical optimisations, content and digital PR.
Discover why SEO is important for business and the different SEO techniques that form a digital marketing strategy.
What you will experience
Course content:
- understanding the principles and objectives of SEO
- the impact of SEO on search results and its importance
- increasing web traffic
- monitoring the effectiveness of SEO
- ways to implement SEO for business
Key Facts
Everything you need to know before applying for this course.
What you will need
Students must have access to a computer with a broadband internet connection.
Student Stories
Abby Grant
Business & Management
HND Accounting
“For anyone considering studying Accounting at NESCol, I would say it will definitely set you up and give you the right foundation for progressing on to a career in accountancy. I feel the skills I learned at college have been very beneficial in the work I am doing today. I use my knowledge gained at college of accounting principles and taxation every day.”
Read more about Abby's story
Ami Batchelor
Business & Management
HND Advertising & PR
“This course will benefit you in more ways than one and the lecturers are some of the best people you’ll get to meet.”
Read more about Ami's story
Lewis Gordon
Business & Management
Business & Administration Apprenticeship
“This vocational route has allowed me to get a good balance between work and my social life, and have healthy finances!”
Read more about Lewis's story
Nicole Faulkner
Business & Management
HND Legal Services
“College really helped me bridge the gap between being in relatively small classes at school and being in huge lectures at university.”
Read more about Nicole's story
Kieran & Mykaela Alexander
Business & Management
HND Legal Services
“The lecturers on the course were just brilliant and had so much valuable knowledge and experience to pass on.”
READ MORE ABOUT THEIR STORY
Lana Laing
Business & Management
Accounting
“The College’s links with Johnston Carmichael allowed me to see accounts in practice. When I got offered a job after college, I was delighted that changing my career path had worked out.”
Read more about Lana's story
Alex Grogan
Business & Management
Legal Services
“During my two years at NESCol studying Legal Service, I have learnt so much – every day I learned something new. I loved my lecturers and my classmates, and I gained confidence along the way. I ended up successfully passing my HND with As.”
Read more about Alex's story
Applications
North East Scotland College offers hundreds of courses each year, apply for one now.
Currently unavailable
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