Qualification

Online certificate

Interests

  • Business & Management

Why take this course?

Learn how to optimise websites for Google search using multiple techniques including technical optimisations, content and digital PR.

Discover why SEO is important for business and the different SEO techniques that form a digital marketing strategy.

What you will experience

Course content:

  • understanding the principles and objectives of SEO
  • the impact of SEO on search results and its importance
  • increasing web traffic
  • monitoring the effectiveness of SEO
  • ways to implement SEO for business